![]() Visitors could pull up to a window and choose from a menu of gift options, before driving to the collection point where a “Benebabe” would deliver the giveaways. The bright pink attraction gave away free eyebrow waxes and goodies, including “necessary festival essentials” such as dry shampoo, wet wipes, and ponchos. Why wait until festival-goers actually arrive on site to engage with them? Benefit Cosmetics set up camp on the A37 to provide a fun diversion for drivers on their way to Glastonbury.Īccording to Benefit, GlastonBrow was the first ever “brows and beauty drive-thru”. Related: How to Do Brand Activation at Events Benefit Cosmetic’s Glastonbury Brow Bar ![]() ![]() Whether you’d like to attract brand sponsorship to your festival, or are looking for ideas for bringing your own brand to life through live events, these 5 examples of brand activations at this summer’s festivals will inspire you.
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